You’d think that having a cute dog would be enough to make your blog successful, but the fact of the matter is, that isn’t true. Often, I’ve considered hiring a professional marketing agency to make my personal blog more marketable and reach more readers, but I am quite happy with how small, inconsistent, and unprofessional it is, and I’d like to keep it that way. I recently got a glimpse into some interesting Internet Marketing stuff recently though, and it has me reconsidering this notion. A friend of mine is in the process of developing an online brand specializing in beauty products for women, and he is looking to target local customers in the Hobart area.
SEO Hobart Geeks is the company he is working with, and I’m very impressed with what they’ve managed to do for his company. They actually made his website appear within the first page of results on Google, and considering how poorly his website was designed in the first place, it’s a bloody miracle that he’s managed to destroy his competition’s rankings on Google and attain the first spot. I suppose that’s the whole reason that companies hire marketers in the first place, but I was quite astonished that he’d managed to create a business that generates upwards of forty thousand dollars a year with just a little bit of internet magic.
Lack of knowledge is the biggest problem with gaining new followers
I’ll admit that I’m behind the times when it comes to this sort of thing. I’m in real estate and a variety of other businesses, but I’ve only just recently dipped into the internet when it comes to advanced concepts. My blog is enough for me to manage, and it took me some time to learn WordPress. If I understand correctly, SEO is a billion dollar plus industry that helps businesses generate quite a bit of profit online. Almost everyone uses Google to find products and services, so it stands to reason that people are going to make a killing off of using their computer wizard powers to make businesses more marketable online. With enough businesses out there that are purely brick and mortar such as mine, the internet seems to be a bit of a gold mine. I wonder if they’ll be writing about these people in the future in history books when this becomes the primary way of doing business? Maybe we’re just old school hangers-on in a world that is becoming increasingly digital.
Perhaps I’ll train my dog to start doing search engine optimization for our blog. That way, more people can access my posts and appreciate my corgi, Tree. I’m not sure if Tree is cut out for that sort of work, but being that she’s figured out how to open the fridge, I think she’ll manage just find with becoming a master of online marketing. Who knows, maybe one day I’ll come back to page one rankings on Google without even having to lift a finger or spend good money with online marketers?